Based in Illinois,US, BADALA was started by Joelle upon travelling to Africa for the first time, she befriended women who were prostituting themselves just to feed their children.
Instead of asking for hand outs, everyone she met was looking for opportunities. BADALA was born!
Their line of housewares and jewelry, was started out of this request for employment, but BADALA soon found unique skills, techniques and materials that have enabled them to produce quality, beautiful handmade homewares. All in the name of giving people a leg up and an opportunity to show what they can do.